SAG-AFTRA proposed AI protections will let performers send their digital replicas on strike

Performer union SAG-AFTRA has outlined what sort of AI protections have been secured through its new-look Interactive Media Agreement (IMA).

The union, which this week suspended a year-long strike after finally agreeing terms with game studios signed to the IMA, said the new contract includes “important guardrails and gains around AI” such as the need for informed consent when deploying AI tech and the ability for performers to suspend consent for Digital Replicas during a strike—effectively sending their digital counterparts to the picket line.

Compensation gains include the need for collectively-bargained minimums covering the use of Digital Replicas created with IMA-covered performances and higher minimums (7.5x scale) for what SAG-AFTRA calls “Real Time Generation,” which is when a Digital Replica-voiced chatbot might be embedded in a video game.

Secondary Performance Payments will also require studios to compensate performers when visual performances are reused in additional projects. The tentative agreement has already been approved by the SAG-AFTRA National Board and has now been submitted to union members for ratification.

If ratified, it will also provide compounded compensation increases at a rate of 15.17 percent plus additional 3 percent increases in November 2025, November 2026, and November 2027. In addition, the overtime rate maximum for overscale performers will be based on double scale.

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The full terms off the three-year deal will be released on June 18 alongside other ratification materials. Eligible SAG-AFTRA members will have until 5pm PDT on Wednesday, July 9, to vote on the agreement.