Canon PowerShot SX740 HS vs. Sony ZV-E10

Okay, picture it: you’re finally going on that dream trip — or you’ve decided your cat’s dramatic daily life needs to be documented for YouTube. Your phone’s decent, but you want something that’ll blow people’s socks off. In one corner, you’ve got the Canon PowerShot SX740 HS, the compact cam with a zoom so long it borders on creepy. In the other, the Sony ZV-E10, the “I’m a professional now” camera for aspiring creators who want their videos to look straight-up cinematic.

Two cameras, totally different vibes — let’s figure out which one’s your soulmate.

Canon PowerShot SX740 HS: The Pocket Ninja with a Telescope

You know those moments when your phone can’t get you closer to the action than a sad digital zoom? The SX740 HS says, “Hold my beer.” This tiny beast has a 40x optical zoom that reaches from 24mm to 960mm equivalent. That’s almost a kilometer in camera years! You can literally sit at the back of a concert and see the singer’s nose hairs.

But here’s the trade-off: it’s got a small 1/2.3” sensor — great in daylight, but toss it into a dimly lit restaurant and your photos will look like potato quality. Still, if you want a hassle-free, slip-it-in-your-pocket, never-miss-the-shot camera, it’s brilliant.

Why You’ll Love It

• Insane zoom — paparazzi vibes without the restraining order
• Ridiculously small and light — it’s like a magic trick in your pocket
• Easy peasy — perfect if you don’t want to mess with settings
• 4K video that’s shockingly decent for a tiny point-and-shoot

Why You Might Cry

• Small sensor = noisy, grainy shots in low light
• Audio? What audio? No mic input means you’re stuck with tinny built-in sound
• Fixed screen that tilts up but doesn’t face you for vlogs or selfies
• Manual controls are like trying to paint a masterpiece with crayons — limited at best

Canon PowerShot SX740 HS

4.6

• 20.3MP CMOS Sensor
• DIGIC 8 Image Processor
• 24-960mm (35mm Equivalent)
• 40x Optical Zoom with OIS
• 3″ Tilting LCD Display
• ISO 100-3200 (Extended)
• 4K Video and 4K Time-Lapse Recording
• Wi-Fi and Bluetooth Connectivity
• 10-fps Continuous Shooting

Sony ZV-E10: The Content Creator’s Fairy Godmother

Meanwhile, the ZV-E10 looks at the SX740 HS and laughs softly. This is Sony’s love letter to vloggers: a lightweight mirrorless camera with a big APS-C sensor (read: bokeh for days), amazing autofocus that sticks to your face like a stage-five clinger, and a flip-out screen that’s basically your best friend if you like talking to the camera.

It’s not pocketable, but the payoff is huge: better image quality, way better low-light performance, and the ability to swap lenses for whatever mood you’re in — from dreamy wide shots to up-close portraits that’ll make your grandma tear up.

Why You’ll Love It

•  Gorgeous 24.2MP APS-C sensor for crispy photos & creamy backgrounds
• Real-time Eye AF that makes you look sharp even if you can’t sit still
• Fully articulating screen that actually flips to face you
• Mic and headphone ports for actual, listenable audio
• Interchangeable lenses — hello, creative freedom

Why You Might Cry

•  Needs a bag — this ain’t going in your skinny jeans
• Battery life is “meh” at best; keep a spare or three
• Sony menus are a labyrinth — you’ll find things you didn’t know existed
• Lenses are addictive and will destroy your wallet faster than you can say “F1.4”

Sony ZV-E10

4.1

• 24.2MP APS-C Exmor CMOS Sensor
• UHD 4K30p and Full HD 120p Video
• 3.0″ Side Flip-Out Touchscreen LCD
• 425-Point Fast Hybrid AF
• Up to 11-fps Shooting, ISO 100-32000
• Real-Time Eye AF and Tracking
• Background Defocus & Face Priority AE
• Directional 3-Capsule Mic and Windscreen
• Headphone and Microphone Ports
• E PZ 16-50mm f/3.5-5.6 OSS Lens

The Real-World Face-Off

Our Honest Two Cents

Want a camera that goes anywhere, fits in your pocket, and zooms like a sniper? The Canon PowerShot SX740 HS is your jam. It’s the ultimate point-and-shoot for people who want zero hassle and a ridiculous zoom range for vacation, wildlife, or stealthy street snaps.

But if you’re serious about YouTube, TikTok, or even just beautiful photos with dreamy backgrounds, the Sony ZV-E10 is hands-down the smarter buy. It’ll make you look like a pro, give you room to grow, and has audio options your viewers’ ears will thank you for.

So, what’s your vibe? The easy-breezy zoom ninja or the creator’s powerhouse? Either way, you’re light-years ahead of your phone — and your memories will look epic.