
The Canon SX740 HS is a massive pocket superzoom camera that gives the ability to do 40x massive optical zoom even while recording 4K video or capturing still shots. The Canon SX740 HS features a 20.3-megapixel CMOS sensor paired with a Canon DIGIC 8 image processor. Canon has officially discontinued the SX740 HS camera in May 2025. The camera is now in very limited stock, but it’s still somehow available at Amazon.com. If you’re thinking of having a one-pocket superzoom camera, don’t think twice and grab the deal while the stock lasts.
Why the Canon PowerShot SX740 HS is in high demand
The Canon SX740 HS was announced back in 2018, and it continued to dominate the compact zoom camera market with its features, specifically the 40x optical zoom in a tiny, compact, pocketable body. The camera discontinuation news has spiked its demand in the market, and the camera price is going up everywhere.
The SX740 HS has become one of the favourite tools for travel and social media content creation. The additional advantage with these types of compact cameras is the privacy – you always have full control over your images and the images that you wish to share. You can easily upload to your smartphone or social network via Wi-Fi connectivity with the camera.
Let’s explore the key features of the Canon SX740 HS camera
The Canon SX740 HS features a massive 40x optical zoom in a very compact body. And let’s talk about the competitors — we have the Lumix ZS80 camera that features approximately 30x optical zoom, and the Sony HX99 with again 30x zoom. Framing Assist and 5-axis optical image stabilization help you to capture crisp and clear pictures and 4K videos even at extended 40x optical zoom.
Is the Canon PowerShot SX740 HS Discontinued?
Yes, it’s now official and confirmed by Canon and other websites that the Canon SX740 HS camera has now been discontinued by Canon itself. Canon is suspending its orders from March 2025 in most of its stores.
Canon is now focusing on their vlogging compact cameras, so it want to put all their attention on the V-series cameras. So, after the announcement of Canon PowerShot V10, they have officially ended the production of SX740 HS to clear up the production lines and make space for V-series cameras.
Where to buy the Canon SX740 HS camera?
The Canon PowerShot SX740 HS camera is in stock on Amazon.com. The camera is getting a lot of praise all over social media — specifically, you can check all of its online reviews, including YouTube reviews. It is one of the best cameras for casual and travel photographers and also social media content creators — those who love to have higher zoom quality images or video compared to their smartphone. However, since the sensor is small, you are getting lower dynamic range compared to DSLR or mirrorless cameras, larger sensors, and RAW video or RAW images capability.
| Product Title | Price | Buy from Amazon.com |
| Canon PowerShot SX740 HS Digital Camera (Black) (2955C001) + 64GB Memory Card + Card Reader + Deluxe Soft Bag + Flex Tripod + Hand Strap + Memory Wallet + Cleaning Kit | $1,014.95 | Buy from Amazon.com |
| Canon PowerShot SX740 HS Digital Camera (Black) 4PC Bundle – Includes 16GB SD Memory Card + Point & Shoot Case + Microfiber Cleaning Cloth | $909.95 | Buy from Amazon.com |
| Canon Powershot SX740 HS Digital Camera (Black) |
$849.00 List: $999.00 |
Buy from Amazon.com |
| Canon Cameras US Point and Shoot Digital Camera with 3.0″ LCD, Silver | $784.00 | Buy from Amazon.com |
| Canon PowerShot SX740 HS Digital Camera – Black (International Version) |
$849.00 Typical: $894.95 ($530.63/in) |
Buy from Amazon.com |
So, here is the list we are able to find related to the current stock of the Canon SX70 HS camera
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Best Compact Zoom Camera of 2025

