Canon SX750 HS and G7X Mark IV in Announcement Pipeline

Canon’s latest financial report is out, and yes, it is very exciting. But the most important thing that has been revealed in the report is the increase in the demand for compact cameras. The compact camera is now facing skyrocketing demand from the public, specifically models like the Canon SX740 HS, the Canon PowerShot G7 X Mark III, and the PowerShot V1. These are in very high demand. Although the SX740 HS is now out of production, its available units are selling at a higher MSRP price tag.

Canon PowerShot Boom: Canon G7 X and V1 Lead 2025 Trends

The compact camera demand has made a massive comeback, specifically among content creators—those who love to create reels or capture high-quality images and content for their vlogs are seeking high-quality compact camera alternatives to their smartphones.

Canon’s recent report confirms that Canon plans to increase the production of conventional compact cameras to address the supply shortages. Specific models are not very clearly named in the report, but the Canon G7 X Mark III, G7 X Mark II, and the Canon SX740 HS are almost out of stock all the time on Canon USA’s website, and they are among the top priorities for worldwide users.

For compact cameras, we will expand sales of the new PowerShot V series model and will also increase production of conventional models where supply is not keeping up with demand,” Canon stated.

The company also highlighted the growing popularity of their Canon R50 V camera, signaling a broader push to video-centric cameras shortly—and yes, that means we will have more V-series mirrorless models in the future.

The Compact Camera World Is Changing Dramatically – For example, the G7 X Mark III camera has a retail price of $849, but it’s rarely available at that price. On Amazon USA, sometimes it’s available at a $1,000 price tag or even more. So the demand is very high, and that’s reflected in the cost of the camera.

Why Compact Cameras Are Trending in 2025

• Portability – One of the most important factors is portability. If you have the G7 X Mark III camera, you can capture high-quality vlogs with a 1-inch sensor-based compact. At the same time, if you love to have a pocketable zoom camera, then the SX70 HS is able to zoom up to 40x and it can easily fit in your pocket. These compacts have some extended capabilities that even today’s iPhones fail to deliver.
• Superior Image Quality – Obviously, with the high-quality optical zoom lens that can easily fit in your pocket, the SX70 HS has now become one of the most popular choices among new-age content creators.
• Social Media Aesthetics – Nowadays, people love to have a kind of retro-looking camera with them, especially content creators.

US Tariffs 2025: Canon Camera Price Hikes Explained

Canon’s report also warns of price increases, and it’s all due to the 15% tariff imposed on Japanese camera imports. Canon estimates the tariff will raise costs by 41.3 billion yen, with 35.2 billion yen offset through price hikes. Potentially, it will also reduce sales volume by 18.7 billion yen.

“We expect tariffs to increase costs by 41.3 billion yen, which we will address through selling price increases totaling 35.2 billion yen,” Canon noted.

Due to the recent tariff imposed on Japanese-imported camera bodies like the Canon R1, prices rose by approximately 7.9%. Canon is also investing 20 billion yen to optimize production sites—they are basically trying to manufacture or assemble their content within the USA.

Canon SX750 HS and G7 X Mark IV – 2026 Expected Release

Latest rumors suggest that Canon may revive its compact series again. Apart from the V series, which is already active, they will put their focus on one of the most popular compacts of all time—the SX740 HS and G7 X Mark III. The successors are expected to arrive between March and September 2026.

Canon SX750 HS – is expected to arrive next year—that is, in 2026. You’d like to see an improved sensor, core specifications, as well as a more powerful zoom lens added to the camera.We are expecting a major update in the core specs,

Canon PowerShot G7 X Mark IV – The Canon G7 X Mark III is undoubtedly one of the most popular compact cameras from Canon. Even after the arrival of the Canon V1, the demand for the G7 X series remains constant, and people are buying the G7 X Mark II and Mark III models at higher price tags. Stock shortages, worldwide high demand—this all makes Canon reactivate the series once again.

Specification-wise, we obviously expect a 1-inch sensor inside the G7 X Mark IV compact camera. But this time, you’d love to see Dual Pixel CMOS autofocus for faster focusing and 4K recording up to 60FPS.

So, these are the latest updates related to Canon’s upcoming compacts. Stay tuned, more updates are coming.

ABout the author: The article “Canon SX750 HS and G7X Mark IV in Announcement Pipeline – Canon Ramps Up Compact Camera Production ”  written and updated by thenewcamera.com team on 6:17 pm, Saturday, 2 August 2025, Greenwich Mean Time (GMT) | Follow us for more updates and Get LIVE RUMORS –> FACEBOOK | TWITTER |  INSTAGRAM to get live  Camera News +  Canon Rumors 24X7.

source Canon USA

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