AG Care Liquid Effects Extra-Firm Styling Lotion, 8 Fl Oz
$ 22.00
Price: $22.00
(as of Mar 30, 2025 15:07:56 UTC – Details)
From the manufacturer
Made for Curly Hair
Achieve high-definition, frizz-free, silky curls with AG Care’s expertly crafted superfood formulas. This high-powered, liquid effect defining cream makes styling a breeze.
Ideal for wavy, curly, coily, and kinky hair patterns and coarse, thick, and thin textures. Safe for color- and chemically-treated hair. Apply to damp hair and air dry or diffuse.
Plant-Powered Curl Creating Complex
We consciously harness the power of plants to nourish, hydrate, repair, and define without harmful ingredients. Our Curl Creating Complex contains:
Pea proteins to rebuild and fortify curls. Keratin amino acids to seal the cuticle and prevent breakage. Oryza sativa (rice) extract to smooth and strengthen.
No Silicones
Always formulated without silicones, our liquid effects styling lotion is ideal for eliminating frizz and damage. Choose silicone-free styling products to:
Style curls without product build-up. Avoid crunchy, greasy, heavy texture. Maintain balanced cellular hydration.
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Customer Reviews
4.5 out of 5 stars 1,110
4.3 out of 5 stars 403
4.4 out of 5 stars 421
4.5 out of 5 stars 136
4.5 out of 5 stars 691
4.2 out of 5 stars 1,123
Price
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Free From Harmful Sulfates
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Silicone-Free
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100% Vegan
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Cruelty-Free
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PCR Sustainable Packaging
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Product Dimensions : 2.05 x 2.05 x 6.65 inches; 9.59 ounces
Item model number : FJFIEJFOK89
UPC : 625336002247
Manufacturer : AG Hair
ASIN : B0B8GTKXNC
Country of Origin : Canada
Customers say
Customers find this styling gel works well for curly hair, providing strong hold without stiffness. The product performs particularly well in humid conditions, with one customer noting it prevents frizz. They appreciate its pleasant scent and consider it an excellent product, though some mention it can be a little crunchy.
AI-generated from the text of customer reviews
Designing Grandma –
Best Gel for styling without being hard
Oh my gosh I love this gel! Now I have a big bottle of it. I have fine, thin hair and this works great to hold curl when I style with a curling iron or other styling hot tool.Itâs easy to use and dries fast. I like to air dry my hair so I scrunch it up and let it dry. Itâs not hard when itâs dry so I can brush through my hair easily.
Jules Radjavitch –
Great one and done product for curly hair
I love that this gel is a one and done product for curly hair. It adds moisture and hold to my curls and my curls are left so soft after crunching the scrunch after the gel casts.
Vee –
Great product
I love this product! I use it with other Ag curl products and it works amazing. Itâs the best my hair has ever looked. After styling it is soft and has way less frizz and perfect hold.
Stace –
Smells nice, a little crunchy
This gel smells amazing and has beautiful slip. But I found that it weighed down my hair and made it crunchy. Even after I scrunched out the crunch it still looked heavy. Itâs a nice product but probably just not for my fine, curly hair.
Cynthia Stogel –
… Effects Extra Firm Styling Lotion is by far the best hair gel that I have ever used
AG Liquid Effects Extra Firm Styling Lotion is by far the best hair gel that I have ever used. AG has gotten it right in hair gel for curly hair. I love this product. I have very curly and frizzy hair and this product provides the right control so I have a cascade of long beautiful curls with no frizz even in humid weather. You can use more or less depending on the hold desired or needed, on wet or damp hair. The product is not a lotion consistency, it is a liquid gel. I also use several other AG hair products including their shampoo, conditioner, leave in conditioner and other styling products for curly hair. All of which I highly recommend. If you were to try one product first I would absolutely go with the Extra Firm Styling Lotion. I can truly say that I love my hair because of AG products!
Rebekah White –
I expected more for the price
I bought this recently with the curl activator as a bit of a splurge. Since I’ve been going natural with my curly hair I’ve mostly used drug store brands for my hair. My hair is super fine and needs a lot of hold to keep my curls in place while they dry, this AG gives the product a 5/5 for hold. Compared to other strong hold gels and mousse I’ve used I would say it’s more of a 3/5. With this and the curl activator I start out with pretty defined hair after I’ve worked them in, but as my hair dries my curls have kind of stretched out and gone a bit limp in places. I also pretty much need a refresh each day after wash day, with my herbal essence mouse I usually don’t need a refresh until the third day. The second thing that I was’t impressed with is how dull and lifeless my hair looks when I use these products. I’ve used a lot of gels by the Mane Choice in combination with the herbal essence mouse, and they always leave my hair super shiny and glossy. The color of my hair is much darker with this and kind of looks like it’s greasy even if the texture doesn’t look greasy, If that makes any sense. I doubt I’ll even finish the bottle. I’ve been experimenting with the curl activator and different products with some really amazing results.If you’re looking for a really strong hold gel, I would say skip this one. But I would recommend the curl activator by AG if you’re after more definition.
Paula Pittman –
This a GAME changer
If you have coarse/dry wavy/curly hair this is a must try! The product is more like a thin gel- not a lotion. I only used it one time and my hair feels and looks amazing! I have been thinking about buying this for some time and my only regret is not trying it sooner. My hair is on the 2b/2c side, coarser and I bleach regularly (thanks to my genetics of gray hair). This product is thin and it has so much slip it just covers your hair without being thick and sticky. I have tried literally almost everything out there and this by far has taken the number one spot. Treluxe, Curlsmith, Inahsi, Mixed Chicks…Harry’s, LUS, Curl Talk, Miss Jessies, Carol’s Daughter, Ouidad, Jessicurl, Cantu, Mielle, Shea Moisture, all the drug store/walmart brands.. the list goes on-SO MUCH $$$. I am also part of Curls Monthly and have tried almost every product I’ve received over the past 8 months. I didn’t take a pic today but man I should have. It has a very light scent and I am sensitive to smells and my skin is very sensitive and this does not bother me @ all. If you are in the fence TRY it. Will update regarding longevity and include pics. Holy Grail contender definitely ð
Anne Kessler –
Very effective. Lasts.
I don’t have curly hair. It is short but uncontrollable and has ugly waves in all the wrong places. I had been using gel which would make my hair stiff , took forever to dry and would only last for 24 hours max before the wave would come back. I think I have been looking for AG Hair Liquid Effects all my life! It is easier to apply because it is liquid. It totally controls my wave and it continues to work for 3 days. It leaves my hair soft and shiny-not stiff. It also dries fast. I am a total convert.
Silvia –
Still my favourite gel I’ve ever used – really nice, smooth consistency that adds great hold and definition to my curls. Easy to scrunch out, leaving hair soft and shiny with no sticky residue or feeling of buildup. Usually I can just re-activate it with a little water each day to refresh my hair.
Jillian –
(1st photo: me on a normal day after using this product. 2nd photo: no hair product – an old picture I took to illustrate to my friends how crazy my hair can get!)I’ve been using this product on my 3B curly hair for ~10 years, which is long enough for me to occasionally forget that this is the HOLY GRAIL. Sometimes I try to branch out for a cheaper option … it’s always a disaster. I truly cannot recommend this enough. It leaves my hair defined and totally frizz free (as long as I’m careful to avoid the worst of the humidity where I live) when on its own it would be a frizzy disaster.1 bottle lasts me 1.5-2 months. I recommend not using too much – it’s not needed. It is often the only thing I use in my hair. If the hair is not manipulated, it dries with a shiny gel cast which is incredibly easy to scrunch out, and leaves your hair looking completely natural with almost no residue!I’ve never uploaded a photo to a review before, much less a photo of myself, but it felt necessary to show how awesome this stuff is!
susan –
My second order cause I love the product but everything was open and spilled so back it goes!
Muliyil –
This Product has really firm hold – so I always just mix a bit of it in with my other AG brand gel – usually recoil. Every time I try new products, I regret it and always end up going back to AG for my 2a wavy/curly hair. This is new packaging though, and doesnât dispense as well as the old packaging.
A. MacDonald –
This is a nice strong-hold gel! My hair is wavy/curly and tends to lose its volume and curl without help. I use this on wet hair, rake it through all over and then use a towel to scrunch and squeeze the excess water. I let my hair air dry and then scrunch out the crunch, and i love the results.