It’s a 10 Haircare Miracle Leave-In Potion Plus Keratin, 3 fl. oz.
Original price was: $ 23.00.$ 17.39Current price is: $ 17.39.
Price: $23.00 - $17.39
(as of Mar 25, 2025 06:14:53 UTC – Details)
Product Description
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Customer Reviews
4.6 out of 5 stars 3,565
4.8 out of 5 stars 2,957
4.6 out of 5 stars 3,984
4.7 out of 5 stars 5,440
Price
$14.31$14.31 $37.18$37.18 $14.48$14.48 $14.89$14.89
Detangles, Defrizzes & Adds Shine
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Helps Prevent Split Ends & Stops Hair Breakage
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Helps Restore Hydration Balance
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UV Protectant, Flat Iron Spray & Thermal Protection
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Seals & Protects Hair Color
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Keratin Protein Enriched
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Tones Hair Color, Reduces Fading, Designed for All Concerns with Brassiness
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For Fine, Limp, Heavy Hair
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What Makes Us Different:
Essential conditioning for everyday use, this leave – it delivers softer more manageable hair with each & every use. KERATIN the building block protein that makes up all hair. This leave-in builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. Created for natural, color treated or highlighted BLONDES. Solves the common challenges like brassiness, dullness, color fading and dryness from over-processing and heat styling. Take a walk on the light side. Formulated for fine or limp hair, the most lightweight ingredients are chosen for this special leave-in. INTENSE performance, ZERO weight.
IT’S A 10 TIP/Directions:
After using Miracle Moisture Shampoo and Daily Conditioner, apply leave-in product wet hair before blow drying or styling. Or use on dry hair instead of styling cream for smooth, controlled hair. Shampoo and condition hair and towel dry. Apply leave-in product to wet hair before blow drying or styling or use product on dry hair to smooth down flyways for a softening styling spray. Apply throughout clean, damp hair, working through with fingers. Partially air dry (10 min) before blow drying or heat styling. Makes an excellent taming/hold product for sleek styles. Just apply as you would light hold hair spray or spray. Shampoo and condition hair, towel dry, spray product all over hair. Massage by hand or comb through hair with a wide-toothed comb to detangle and volumize hair. Use as a moisturizing hairspray or setting spray for slicked back styles.
Is Discontinued By Manufacturer : No
Product Dimensions : 1.5 x 1.75 x 6.5 inches; 3.41 ounces
Item model number : 885537593900
UPC : 898571000488
Manufacturer : It’s a 10
ASIN : B009B7E450
Keratin Amino Acids
Sunflower seed Extract
Silk amino acids
Bamboo smooth amity-frizz overnight smoothing treatment nourishes and conditions
Customers say
Customers find the hair styling product effective and providing good results. They say it leaves their hair soft, smooth, and shiny. Many mention it makes their hair look healthier and smoother, reducing flyaways. The scent is pleasant and they are happy with the moisture level and weight. However, opinions differ on whether it’s a good value for money.
AI-generated from the text of customer reviews
13 reviews for It’s a 10 Haircare Miracle Leave-In Potion Plus Keratin, 3 fl. oz.
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Original price was: $ 23.00.$ 17.39Current price is: $ 17.39.
doglover813 –
Great Product
Great product that keeps my hair set for 2 days. Smells good and not greasy at all.
julie –
This product is wonderful.
This product makes my hair soft and manageable.
Tamara –
Great styling potion!
I use this a lot to style my hair! It works well !
Catherine Jeanette –
It’s a10!
Every single product from it’s a 10 that I have bought and use I absolutely loved my hair is naturally curled I have like a tight coil not totally tight it’s somewhat loose but these products allow my curls to be really bouncy and full of volume my hair is so thick but I can control it better with these products and they absolutely make My curls look amazing I’ve had so much attention since I started to learn how to take care of my natural curls very beautiful. They’re just so pricey I splurge when I can I wish I could splurge more.
Maralina DG –
Finally a Product That Works – Good Scent – True Miracle of Sorts
AMAZING!! I have been fighting the horrible frizz and lack of moisture with curly hair. Mine is very long but thin so the frizz is extra bad. I have tried probably every product available and it has been a battle for at least 15 or so years. Not one product ever delivered until, finally, this amazing potion. I put it on after towel drying and before using the dryer. For the first time ever, I actually saw a difference, It isn’t perfect, and for how bad my hair is this is about as perfect as can be. Finally I see an actual difference in texture and frizz. The potion is a tiny bit heavy so it won’t keep corkscrew curls or bigger curls although it is okay for waves. However, it resolves 98% of the dryness and frizz. I use Its A 10 shampoo and conditioner also and will sometimes add the volume spray (which also does work). The scent is wonderful and the product is beyond awesome. FINALLY!!
Amy M –
Great for literally ANY hair type
This is for all the products in general of Its a 10. I use the keratin ones. the shampoo, conditioner and then this product which is the leave in potion. very similar to the leave in spray but I like the cream vs spray b/c of delivery. I feel I can control the distribution of the product better in cream form instead of spraying all over and this is a styling and heat protector vs just a leave in conditioner. I have naturally straight hair and this line works great. howEVER, I live in Florida where the humidity is simply awful so even having straight hair, just normal blow drying creates a “bed head” type look for me that is not smooth. I do have fairly healthy hair so don’t have any hideous before pictures but I will say, that, as the years have gone by, my hair does not look as smooth and nice as in my younger days. (I’m almost 40 yrs old) so as you can see by the picture, this is pretty darn good product. This is after just blow drying. NO flat iron. I repeat NO flat iron. If I do want to use the flat iron on day 2 or 3 after washing/drying, I then use the its a 10 miracle serum which is a clear, slick type product. I use that on dry hair just a tiny bit so the hair/ends slide through the flat iron and creates shine. that product says “creates slip” and that is good for the flat iron use. but this picture is just blow drying. I have lots of hair but it’s fine in nature so using any type of product risks looking really oily very quickly and this does not create oily issues and I still can get a few days out of the wash (as we all know its best not to wash every day). Also I wish to mention that my African-American friends use this product and also get great results…both keeping their hair curly and when wearing it straight. For it to work on ALL types of hair is pretty awesome in my opinion! so I give a thumbs up
Penny –
Made my hair feel dry.
Must be the biotin but after drying it made my hair feel dry.
Monty –
works great and smells SO GOOD!
It smooths out my curly hair and it smells so good!
Aimedee Gunnink –
I had to do a big chop 10 weeks ago as I’m growing out years of over-processed, bleached and over-dyed hair. I have not had natural virgin hair since 2014. I have fine hair, and I use this for the boost of keratin with Pureology Color Fanatic Hair Leave in Treatment Spray on the few inches of bleached hair on the ends left (always after washing, and on most other non-wash days for moisture boost). I’ve only once used an olaplex treatment, and once a week use Shea Butter Deep Conditioning castor oil mask. My hair went from growing 1/2 every month TO TWO INCHES AND A BIT IN 10 WEEKS. I can’t say its solely due to this product but its part of the team and I love it!For super processed/damaged hair I recommend sealing the leave-in with Moroccan oil. For coarse and dry hair just avoid the roots. For those with non-chemical damaged hair (especially fine texture), I have 7ish inches of fresh hair (I have an ombre of over bleached to over-dyed to virgin roots lol) and I recommend using only a small amount of the leave-in only on the ends otherwise your hair will become an oil slick after one day.
Francesca –
I have fine, bleached and damaged hair. Over the years I have tried lots of high end products but I never achieved the result I wanted until I tried this conditioner. For the first time my hair is frizz free in the summer and look much healthier. You only need a little product to achieve a good result.
M –
I have fine, frizzy and wavy hai. And I have never liked my hair the way it looks naturally so I would always use heating tools to tame my hair and make it look presentable. The frizz would make it difficult for me to like my hair the way it looked naturally. This product has managed to make me like my hair the way it is without styling it because it makes that much more manageable by taming the frizzy hair so well.
Milena Boyadzhieva –
It is really a life saver for my hair in humid weather. Nothing worked like it, except Brasilian keratin treatment, but It’s a 10 is of course much easier to apply and cheaper. Probably contains less harmful ingredients too but I am not an expert on that. Even if it is bad, I love it 🙂
Louise –
Didn’t really notice any improvement