The Fujifilm Half-Frame Camera Appears to Be Like Leica

The year 2025 is turning out to be quite exciting for Fujifilm. The company recently unveiled the first-ever medium-format camera in a compact body, the GFX100 RF, which has become an instant hit among many. There is also the newly launched Instax Mini 41, the older brother of the Mini 40, which is also gaining traction. While this is now in the past, Fujifilm’s future still looks quite stellar. Remember how we mentioned that a new half-frame camera from the company may launch soon? Well, after its FCC registration, we are now seeing more updates on its specs, as well as a few images that have been leaked!

According to Fujifilm Rumors, the upcoming half-frame camera will appear a lot like the Leica M designs. There is also an exposure dial, an optical viewfinder, and a lens with f2.8 aperture. Here is a look at the image.

In addition to the image, the website also reveals the specs, which have been revealed so far:

• A half-frame sensor
• Measures 105.8mm x 64.3mm
• f2.4 lens
• 1-inch sensor
• Vertical LCD
• May shoot diptych
• Likely to have an aluminum/magnesium body
• Made in China

As we have mentioned earlier, the camera will have a vertical sensor, which would make it ideal for diptych photography. In addition, this retro-aesthetic will further help Fujifilm to become popular amongst older and younger users alike. The FCC rendering showcases a few buttons at the back, so we believe that one could access the film simulation, ISO and more from there.

However, unlike a proper Leica M or other Fujifilm models, the controls seem very minimalist. For instance, there is no ISO dial or a shutter dial. So, this is certainly created for content creators or casual shoots instead of professional photographers. Other questions that do arise are: why is there a horizontal viewfinder if the LCD is vertical. Won’t it impact the image? Well, other than that, we don’t know what it might add.

The question of the ‘made in China’ tag does arise. Currently, the US and China are in trade wars, so this will only further impact Fujifilm’s sales. What people like about the X series (which this camera seems to be for) is that it is also cost-effective. But if the tariffs aren’t changed, nobody will buy a 1-inch camera that costs close to an APS-C kit. We may be thinking far ahead, but it is something worth considering.

What we would also like to see is that the image quality is beautiful, the autofocus is sharper (despite it being for casual users), and that it has weather sealing as well. The price point, too, as mentioned above, needs to be taken into consideration.

Last but not least is the fact that some also prefer the camera to be a successor to the X30, which was introduced in 2014. The X30 had a 12MP 2/3″ X-Trans CMOS II sensor with a 4x zoom lens. Similarly, a 1-inc X-Trans sensor could excite a few, especially if it offers a great image processor and video quality above 1080p. If the images are here, the launch could be sooner than expected. We just have to wait and watch.